![]() ![]() “Customers appreciate a clean car wash bay and will reward you with loyalty,” Johnson says. Providing a clean and bright environment in all areas of the car wash will extent the customer experience and build loyalty and profits. Work with your chemical provider to select correct chemical to aide in cleaning. Wipe down car wash overhead and gantry covers.Wipe down payment terminal and end bay service menu.Identify and rectify dirt build up, debris, leaks, dated or tattered menus, equipment operational issues. Conduct a walk-through to inspect the car wash area.View vehicle from exit end to ensure clean, dry, and shiny results. At each shift change, observe wash operation by viewing a wash to ensure proper application of chemicals and equipment functions.Mark VII has detailed lists, below are a few highlights. Profitability requires consistent uptime.ĭo establish a process to keep things running smoothlyĭo follow a cleaning checklist that will save time and hassle. After assessing, contact service immediately if service is needed. Reset machine, check for items blocking machine movement, photo eyes blocked, verify chemical is at adequate levels. Take time to investigate before placing a service call. Avoiding service calls can save hours of wash time know the basics of your machine. ![]() Reduce downtime by investigating customer comments, training employees, and correcting machine issues immediately. Downtime has a significant impact on profits. Demonstrating consistency, responsiveness, and loyalty is key to building long term relationships and partnerships - attributes Mark VII takes pride in.ĭo focus on operations. There aren’t many businesses that can offer all that Mark VII provides, from machine installation, service, and chemical supply. Consider bilingual marketing so everyone feels valued.ĭo your research. Keep the area clean, easily accessible, and easy to read. ![]() Customers often spend 4-5 minutes in front of the car wash pay terminal, use that as an opportunity to upsell. Advertise the wash at impulse locations in the store. Do, refresh menus, create seasonal and awareness marketing regularly. Without menus at point of purchase customer decisions will be price driven versus value gained. All customer touch points should have menus that dive top wash purchasing. Marketing your wash with fresh targeted marketing will build loyalty and revenues. Do create and follow daily, weekly, monthly & quarterly checklists. Loyalty is difficult to maintain in a dirty environment. This can lead to mechanical breakdowns, costly downtime, an unsafe environment, and unhappy customers. Without regular cleaning, it doesn’t take long for that muck to build up. ![]() Inside the wash bay can create a dirty environment with unsightly grime and algae. It’s important to make sure your car wash is clean and convenient for customers. The car wash is a great profit center with high margins. The car wash bay is an extension of other customer touch points and should be clean and tidy. Here are Johnson’s must do’s for car wash success:ĭo from the onset, make cleaning a priority Routine maintenance and routine cleaning will help your car wash property last longer. Keeping the bay clean will prevent unsafe situations such as slips and falls. The more effort you put into cleanliness, the more you boost your potential return on investment,”Ī clean car wash is also safer and more reliable. “It’s a key part of preventative maintenance, and it shouldn’t be an afterthought.” A clean car wash attracts new customers and encourages repeat business, plus it reflects pride in ownership. “Cleanliness pays,” says Allan Johnson, a Chemical Lead with Mark VII. Keeping Wash Bays Clean You clean cars, but how clean is your cleaning equipment?īoost Your Profit Potential with 4 Simple ChecklistsĬleaning car wash equipment and the wash bay may sound a little counterintuitive, but it’s one of the keys to running a successful car-wash business. ![]()
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